Our Story

We built BD Best Practices to give ambitious sellers and modern sales teams the frameworks, tools, and mindset they need to win consistently.

Founded by Scott Finden, a former AE with 7+ years experience across both Startups & Enterprise, BD Best Practices blends real-world experience with proven strategies.

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Salespeople Trained

Since our launch, BD Best Practices has helped hundreds of sellers refine their discovery, qualification, and deal-closing skills, boosting confidence and performance across industries.

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Salespeople Trained

Since our launch, BD Best Practices has helped hundreds of sellers refine their discovery, qualification, and deal-closing skills, boosting confidence and performance across industries.

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Salespeople Trained

Since our launch, BD Best Practices has helped hundreds of sellers refine their discovery, qualification, and deal-closing skills, boosting confidence and performance across industries.

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More Revenue

Individuals who train with us typically see an average uplift of 30% in revenue attainment within 6 months of completing the program.

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More Revenue

Individuals who train with us typically see an average uplift of 30% in revenue attainment within 6 months of completing the program.

%

More Revenue

Individuals who train with us typically see an average uplift of 30% in revenue attainment within 6 months of completing the program.

%

Customer Satisfaction

Our learners and clients consistently rate our training 4.9/5 for clarity, relevance, and results that stick.

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Customer Satisfaction

Our learners and clients consistently rate our training 4.9/5 for clarity, relevance, and results that stick.

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Customer Satisfaction

Our learners and clients consistently rate our training 4.9/5 for clarity, relevance, and results that stick.

Where Strategy Meets Psychology

Integrity Over Everything

We don’t believe in shortcuts or aggressive selling.
We teach modern sales the way it should be done, with transparency, empathy, and purpose.

Our clients choose us because we help them:

Build trust-driven relationships with prospects.
Align sales processes with business outcomes.
Create a culture of continuous learning and improvement.

Building the Future of

Sales With Sellers at

Sales Training that's Actionable, Digestible, and Effective

Our passion lies in creating resources that genuinely improve how people sell, not overwhelm them with theory.

Every framework we teach encourages the right habits, structured thinking, and authentic communication that shows sellers to win in today’s competitive market.

Our passion lies in creating resources that genuinely improve how people sell, not overwhelm them with theory.

Every framework we teach encourages the right habits, structured thinking, and authentic communication that shows sellers to win in today’s competitive market.

Our passion lies in creating resources that genuinely improve how people sell, not overwhelm them with theory.

Every framework we teach encourages the right habits, structured thinking, and authentic communication that shows sellers to win in today’s competitive market.

Focus on Fundamentals

We believe selling is about mastering a careful selection of core skills and absolutely nailing them consistently.

Focus on Fundamentals

We believe selling is about mastering a careful selection of core skills and absolutely nailing them consistently.

Focus on Fundamentals

We believe selling is about mastering a careful selection of core skills and absolutely nailing them consistently.

Customer Centric

Peak performance starts with putting prospects first. Our philosophy promotes a value-led approach to delivering revenue.

Customer Centric

Peak performance starts with putting prospects first. Our philosophy promotes a value-led approach to delivering revenue.

Customer Centric

Peak performance starts with putting prospects first. Our philosophy promotes a value-led approach to delivering revenue.

Growth Mindset

We believe high-performance is built through continuous learning. In B2B deals, the ability to evolve how you sell drives consistent revenue growth.

Growth Mindset

We believe high-performance is built through continuous learning. In B2B deals, the ability to evolve how you sell drives consistent revenue growth.

Growth Mindset

We believe high-performance is built through continuous learning. In B2B deals, the ability to evolve how you sell drives consistent revenue growth.

1% of all our revenue is donated to UpReach

upReach is an amazing, award-winning Social Mobility Charity.

They support thousands of students every year in landing top graduate jobs.

Their vision: A society in which everybody has an equal opportunity to realise their full career potential, regardless of social background.

Ready to get started?

Learn proven frameworks. Apply them instantly. See results fast.

Book a Call

Ready to get started?

Learn proven frameworks. Apply them instantly. See results fast.

Book a Call

Ready to get started?

Learn proven frameworks. Apply them instantly. See results fast.

Book a Call