AE Fundamentals & 1-1 Coaching

A practical, real-world sales program combining AE Fundamentals & MEDDPICC, with an option for personalised coaching designed to help you become the most capable version of yourself as an seller.

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Trusted by sellers at

AE Fundamentals & 1-1 Coaching

A practical, real-world sales program combining AE Fundamentals & MEDDPICC, with an option for personalised coaching designed to help you become the most capable version of yourself as an seller.

Book a Call

Trusted by sellers at

Why This Program Works

Real-World Insights

Genuine plays used by top AEs to over perform at elite companies.

Real-World Insights

Genuine plays used by top AEs to over perform at elite companies.

Proven Plays

Tried and tested frameworks used daily & replicated by 200+ sellers.

Proven Plays

Tried and tested frameworks used daily & replicated by 200+ sellers.

Digestable Format

Concise, insightful content broken down into manageable modules.

Digestable Format

Concise, insightful content broken down into manageable modules.

Why This Program Works

Real-World Insights

Genuine plays used by top AEs to over perform at elite companies.

Proven Plays

Tried and tested frameworks used daily & replicated by 200+ sellers.

Digestable Format

Concise, insightful content broken down into manageable modules.

1-1 Teaching That Makes Everything Click

Personalised to Your Pipeline

Five targeted 1:1 sessions focused on your calls and deals.

Get direct feedback you can apply immediately.

Fix weaknesses fast and grow with clarity.

Real Feedback, Real Improvement

Call breakdowns that reveal blind spots.

Deal strategy that helps you stay in control.

Pricing and negotiation support when you need it.

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"Honestly, I'm disappointed it's over. I could keep going week in, week out."

George Smith

Account Executive at Gartner

4.9 rating from 120+ reviews

"Amazing course that is different from others that I have seen.

Everything is laid out in a simple manner and is full of actionable insights that you can start implementing immediately.

Highly recommended especially for a SDR to AE transition!"
Abdalla Ragab
Account Executive at Tempo Software
"Coming up on my two-year anniversary as an AE, I’ve learned you can never stop growing and refining your skills. This course was exactly what I needed.

The overviews are clear and insightful, with actionable next steps you can immediately put into practice. Highly recommend to anyone looking to sharpen their game!"
Brooke Bloomfield
Account Executive at Verkada
"This is such a brilliant course!

I have come across so many different options for learning more about sales and this is the best one by far.

Absolutely recommended and I always come back to the things I’ve learnt on this course. When I have my own sales team this will be the first thing I get them to look at!"
Emma Mallett
Sales Manager at Optimising IT Group
"I found this to be incredibly valuable. The course offers very clear and actionable advice, full of great examples and calls to action that allow Account Executives of any skill level to put the lessons into practice.

I highly recommend this course for any AEs or sales support staff looking to enhance their skills and effectiveness."
Preston Martin
Account Executive at Landis Technologies
"I've been on many sales courses - for me this was the only one where I could apply learnings straight away.

It makes a massive difference learning from someone who is still living and breathing the role.

Would recommend this course to any budding sales professional."
Kane Cooke
BDM at Stonegate Group
"By far one of the most enjoyable courses, AE Fundamentals helped me hone my skills and reminded me of some I had since lost.

It offered practical, real world strategies/scenarios and valuable insights that have significantly enhanced my performance as an AE. I'd definitely recommend this course!"
Duncan G
Senior Account Executive at Netstock
"If you’re in sales and considering this course - go for it. It’s a solid mix of theory and practical insights you can apply immediately.

After five years in sales, I realised I’d picked up some bad habits, and this course was a great reset - helping me tighten up my sales process to qualify better and close more deals."
Adam Williams
Account Executive at Zero Gravity
"An excellent course. Great insights that made me reflect on new ways and approaches to controlling a deal."
Julia Gawlinska
Account Executive at CrowdStrike
"You hear all the time: "multithread", build a "champion", use "MEDDICC" - but how?

I've had enablement training but Scott's course cut the BS and finally taught me how to apply it."
Callum Johnson
Account Executive at StackAdapt
"This is a very well thought out and unique hands on guide for your daily tasks as an AE.

I really appreciated the insights and wish you continued success. I am looking forward to your further courses and content."
Fabian Stucki
Sales Manager at myfactory
"I use the endless take-aways from the course on a daily basis, looking back at the notes weekly to apply them to all of my opportunities and ensure I am adding maximum value always."
Charlie Ross
Account Executive at Cognism
"As an SDR going through the course, it has helped me understand the thought process/workflow of a successful AE.

It's a great way to see what a good routine looks like to be successful - it will definitely help make the jump from SDR to AE easier when I do get to it."
Harmeet Sidhu
Senior BDR at Forter
"A must. Scott does a fantastic job of ensuring nothing is missed when understanding the true essence of a sales cycle.

If you're looking for a refresher, to progress to the next role, or even to pick up a new skill. Look no further."
Rahul Keshav
Account Executive at RELEX Solutions
"You have managed to simplify what can be a complicated and daunting process.

The way you explain each point is simply done and I have been able bring immediate value even in my current BDM process as well as giving me the next steps to work on as I aim to move forward to an AE role."
Wendy-Anne Little
BDM at Kaar Tech
"I cannot express just how insightful, and genuinely interesting each session was.

It was clear that you had taken a lot of time to carefully craft each part of the course and your willingness to pause at any moment to answer any of our queries and offer further insight was invaluable.

The best value for money AE course out there, it’s as simple as that."
Bader Hirzalla
Account Manager at Softcat
"I’ve been in sales for 5 years and I had many gaps in my knowledge...

Scott’s course does such a great job of helping me plug the gaps in a really succinct and easy-to-follow way that means I don’t have to spend a huge amount of time reading big sales books."
Kelly Short
Account Executive at Perkbox
"Highly recommend Scott's course to any AE! So much knowledge packed into it with highly actionable tips.

I've been able to implement the learnings immediately and am seeing the results already."
Lewis Bramley
Account Executive at KnowBe4
"Exactly what’s needed in terms of helping people understand what it means to be a great AE.

I have seen too many "help" tracks where it's so long-winded and you lose interest right away, I do anyway! It's brilliant!"
Toni McCurdy
Enterprise Account Executive at Dell
"Honestly, I'm disappointed it's over. I could keep going week in, week out.

So many actionable and easy-to-implement takeaways in every session.

All underpinned by core principles like delivering a best in class sales experience and maintaining trusted advisor mentality mindset throughout a sales cycle."
George Smith
Account Executive at Gartner

How Enrolment Works

We start with a detailed diagnostic of your skill and performance gaps, competitive challenges, career aspirations, and earning potential, then design training that aligns directly with what you're looking to achieve.

Book a Call

1. Book a Call

Everything starts with a quick conversation. You’ll walk through your role, experience level, current challenges, and the outcomes you want. This helps Scott understand where you are today and what’s stopping you from selling at your full potential.

2. Get a Clear Training Plan

On the call, you’ll get a personalised recommendation on how to get the most from AE Fundamentals. You’ll learn how the program works, what’s included, and what your learning path would look like, including how the coaching component accelerates real-world improvement.

3. Start Learning Immediately

Once enrolled, you’ll receive instant access to the full AE Fundamentals curriculum, including MEDDPICC, along with all supporting resources. If coaching is part of your plan, you’ll schedule your sessions and begin applying the frameworks to your pipeline right away.

If you complete the full program, meet all checkpoints, and follow our execution standards and still don't close 30% more revenue within 6 months you're eligible for a refund of your investment.

This isn’t theory. It’s execution.

Refund requests are evaluated against documented completion criteria to ensure program requirements have been fulfilled.

Take a look inside the course

Who Is This For

New AEs

Accelerate your path to consistently delivering revenue.

Experienced AEs

Tighten gaps, improve consistency, and regain control of deals.

BDRs Moving Up

Shorten your ramp time and learn exactly how AEs think and operate.

Founders Who Sell

Learn a clear, repeatable process for selling B2B cycles.

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Salespeople Trained

Since our launch, BD Best Practices has helped hundreds of sellers refine their discovery, qualification, and deal-closing skills, boosting confidence and performance across industries.

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Salespeople Trained

Since our launch, BD Best Practices has helped hundreds of sellers refine their discovery, qualification, and deal-closing skills, boosting confidence and performance across industries.

+

Salespeople Trained

Since our launch, BD Best Practices has helped hundreds of sellers refine their discovery, qualification, and deal-closing skills, boosting confidence and performance across industries.

%

More Revenue

Individuals who train with us typically see an average uplift of 30% in revenue attainment within 6 months of completing the program.

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More Revenue

Individuals who train with us typically see an average uplift of 30% in revenue attainment within 6 months of completing the program.

%

More Revenue

Individuals who train with us typically see an average uplift of 30% in revenue attainment within 6 months of completing the program.

%

Customer Satisfaction

Our learners and clients consistently rate our training 4.9/5 for clarity, relevance, and results that stick.

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Customer Satisfaction

Our learners and clients consistently rate our training 4.9/5 for clarity, relevance, and results that stick.

%

Customer Satisfaction

Our learners and clients consistently rate our training 4.9/5 for clarity, relevance, and results that stick.

You have questions we’ve got answers

Who is The AE Fundamentals for?

B2B Account Executives & Revenue Teams. Those who benefit from this most are those whose careers have lacked structure and been left to figure out Sales ‘on the job’, or more tenured AEs who have gaps in their knowledge and lost sight of best practices in executing the fundamentals.

What is in the course?

How do I access the course?

Will this work in my industry or region?

How long does the course take?

How is this different from other sales courses?

How long will I have access?

What's your refund policy?

Do you offer 1-1 coaching?

Do you do Corporate Training for teams?

Who is The AE Fundamentals for?

What is in the course?

How do I access the course?

Will this work in my industry or region?

How long does the course take?

How is this different from other sales courses?

How long will I have access?

What's your refund policy?

Do you offer 1-1 coaching?

Do you do Corporate Training for teams?

Ready to get started?

Learn proven frameworks. Apply them instantly. See results fast.

Book a Call

Ready to get started?

Learn proven frameworks. Apply them instantly. See results fast.

Book a Call

Ready to get started?

Learn proven frameworks. Apply them instantly. See results fast.

Book a Call