How to Multithread Without Pissing Off your Champion

The biggest mistake I see Salespeople make: Being sh*t at multithreading.

I made a 20 minute video explaining:

  • How to multithread before the first call

  • How to get on a first name basis with EBs

  • How to avoid 'can we get your boss on the call?'

  • How to always get more people joining with each interaction

    Why It Matters

    Most reps struggle with multithreading because they don’t know how to reach senior stakeholders at the right time.

    Scott’s framework shows exactly what to do before, during, and after the deal — so you’re not stuck chasing one contact.

    What you’ll learn in this video:

    • How to identify & reach key senior stakeholders early.

    • How to multithread strategically before, during and after the sales cycle.

    • How top reps use this method to stand out and close more deals.