LEWIS BRAMLEY

The Challenge

Lewis is a talented MM AE aiming to be a top performer in his team to earn a promotion to Enterprise.

“Most courses only cover one area like prospecting or discovery. I needed something that gave me a full foundation.”

Lewis is an experienced course-taker but hadn’t found one that tied everything together. With his ambitions to move to an Enterprise role, he needed a complete, actionable framework.

The Solution

A foundational playbook for becoming a Top AE.

“It gives you a full understanding of the key skills to being a top AE, the sections are concise but packed with insights you can apply immediately.”

He built a system around the course – taking notes & reviewing them before calls. Key takeaways included techniques like the get-give negotiating tactic to drive urgency & secure a close date when prospects request discounts.

“I would keep referring to the notes that I'd made. I'd be in the office thinking, oh crap, what did Scott say in this particular scenario?”

The Impact

After completing the course, Lewis was named Mid–Market AE of the Year for 2024 – an achievement he credits partly to what he learned.

“The course paid for itself after one deal. At Mid–Market or Enterprise level, one deal is the difference between hitting and missing target.”

Now preparing to move into an Enterprise AE role, Lewis is aiming for a £30K base salary increase – plus the chance to earn much larger commission on six-figure deals.

“I’ve done quite a few sales courses now and I would say in terms of value for money and ROI, this one is the best that I've done for sure.”