Book A Meeting From A Meeting.

When I was at Reachdesk, every single deal was cold outbound !

No case studies, no customers, no revenue, nothing to lean on. In nearly 5 years, I counted 5 inbounds. Everything else we built from the bottom rung, from a cold email or a cold call all the way to a signed contract.

That taught me something I’ve never forgotten: The moment a deal goes off the boil, it becomes brutally hard to get it back.

Here’s what I mean. You catch the right person at the right time. The first conversation is brilliant, real pain, real interest, genuine fit. And then they say it: “This is great, let’s reconnect in a week or 2.” And you let them.

By the time those 2 weeks come round, they’ve been pulled into 100 other projects, 100 other priorities, 100 other things competing for their time, their role & their budget. The deal that felt so alive is now a follow-up email you’re quietly chasing. We’ve all been there !!

The fix is almost embarrassingly simple... Book a meeting from a meeting.

Every call, without fail, you leave enough room at the end, 6 or 7 minutes even on a 30-minute call, to lock the next step in live before you hang up.

There’s a rhythm to it, and rushing is what kills it. So let the conversation breathe.

That last question acts as a seamless bridge to getting things booked.

You’ve handed them back exactly what they told you, so the buy-in is almost automatic. Then you close it out: “Great. I can do Thursday or Friday at 1 or 3. What works best for the 3 of you?” And you confirm the time live, on the call, there & then.

Do this on every deal & your Pipeline stops leaking out of the back. Momentum compounds. And it matters most in outbound, where you’re creating something from nothing & there’s no inbound warmth to catch a deal that starts to drift.

So here’s the one thing to take into your next call: don’t end it without the next one in the diary. Ask for their feedback, find out what they need to see, build a next step they actually want, and confirm the date live.